CRM & Content Marketing Manager

Location: Must be based in Finland (Hybrid role)

Company

hirify.global is a leading international group creating innovative lottery experiences and investing in e-commerce ventures.

What you will do

• Build and optimize CRM automations and campaigns across email, mobile, and onsite channels.
• Own customer lifecycle journeys focused on onboarding, engagement, retention, and churn reduction.
• Coordinate end-to-end content production with external agencies and creators.
• Manage social media calendars, community engagement, and influencer partnerships.
• Track campaign performance and use data insights to improve marketing execution.

Requirements

• 5+ years of B2C marketing experience, specifically in CRM/lifecycle marketing.
• Proven experience managing external agencies, content production, and social media communities.
• Excellent Finnish language skills with strong copywriting ability.
• Fluent written and spoken English.
• Strong organizational skills to manage multiple workstreams independently.

Nice to have

• Experience with subscription businesses, start-ups, or new market launches.
• Basic design skills in tools such as Figma or Canva.

Culture & Benefits

• International working environment with high autonomy and trust.
• €1,500 annual development budget for personal and professional growth.
• 30-day vacation allowance plus unlimited additional vacation days.
• Support for temporary work from abroad via the WorkFlex platform.