14 дней назад
Principal Field Marketing Manager
140 000 - 160 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Principal Field Marketing Manager (B2B Software): Planning and executing regional events, digital programs, and integrated campaigns to generate and accelerate sales pipeline with an accent on field marketing, campaign analytics, and cross-functional sales alignment. Focus on managing onsite logistics, optimizing campaign ROI, segmenting prospect lists, and tracking leads through Salesforce.
Location: Chicago, United States
Salary: $140,000–$160,000 base salary per year, plus bonus
Company
develops a data integration, management, and delivery platform for self-service business intelligence, data science, hybrid and multicloud integration, and enterprise data services.
What you will do
- Plan, coordinate, and execute regional, industry, and executive events.
- Manage onsite logistics, vendors, venues, agencies, and media partners.
- Develop field marketing strategies, project plans, timelines, resources, and budgets.
- Run regional digital programs, including webinars, virtual events, and account-based marketing campaigns.
- Measure campaign performance, optimize return on investment, and report on program effectiveness.
- Coordinate with sales development and field sales teams, manage lead uploads and assignments, and support prospect follow-up.
Requirements
- BA/BS degree.
- 7–15 years of field marketing experience in a B2B software company.
- Demonstrated success with integrated, multi-channel campaigns across events, email, and social marketing.
- Hands-on experience creating and reporting on marketing campaigns in Salesforce.
- Strong understanding of the B2B software sales cycle, lead nurturing, opportunity progression, and pipeline acceleration.
- Experience building segmentation lists and managing list acquisition for prospect databases.
Culture & Benefits
- International organization with teams across four continents.
- Collaborative environment with opportunities for professional growth.
- Equal opportunity employment and reasonable accommodation for protected disabilities.
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