14 дней назад
Marketing Manager, Southeast Asia
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager, Southeast Asia (Consumer Tech): Designing and executing a regional go-to-market strategy for Roblox across Indonesia, the Philippines, Malaysia, Thailand, and other Southeast Asian markets with an accent on localized content, influencer engagement, partnerships, and regulatory compliance. Focus on prioritizing markets through data-driven analysis, navigating fragmented cultural and economic environments, and building community and ecosystem growth across the region.
Location: Singapore, with several weeks at headquarters for extended orientation. Office-based roles require onsite presence Tuesday through Thursday, with optional presence on Monday and Friday.
Company
Roblox builds a platform and tools for creating and experiencing 3D immersive digital experiences.
What you will do
- Design a scalable marketing framework for priority Southeast Asian markets and secondary regional markets.
- Lead go-to-market planning and product launches, prioritizing markets based on data, entry barriers, and localized product-market fit.
- Oversee transcreation and localization of marketing assets across diverse cultural and linguistic markets.
- Grow regional communities through social media, influencer partnerships, and localized channels including Instagram, TikTok, Facebook, and YouTube.
- Develop local events, community initiatives, and strategic partnerships with brands, NGOs, platforms, creators, and industry stakeholders.
- Collaborate with legal and policy teams to address local data privacy and advertising requirements.
Requirements
- 8+ years of marketing experience with a strong pan-regional focus across Southeast Asia.
- 5+ years of experience in consumer technology.
- Experience managing marketing across Indonesia, the Philippines, Malaysia, Vietnam, and other fragmented Southeast Asian markets.
- Absolute professional fluency in English.
- Ability to work independently, influence global or US-based headquarters, and advocate for regional budgets, localization, and compliance needs.
- Analytical, resourceful, and hands-on approach to testing and growth.
Nice to have
- Ability to understand, speak, or review content in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, or Vietnamese.
Culture & Benefits
- Work on a global platform focused on shared 3D digital experiences and community connection.
- Collaborate across marketing, legal, policy, creator, partner, and industry ecosystems.
- Operate in a regional role with broad autonomy and strategic ownership.
- Participate in local and industry events supporting relationship building and ecosystem growth.
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