Associate Manager, Product Marketing - Monster High

Location: El Segundo, California, United States; onsite, full-time

Salary: $110,000–$135,000 annually

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences across a portfolio of franchise brands.

What you will do

• Develop Monster High toy strategy by segment and distribution channel.
• Own end-to-end product development from early concept through launch readiness.
• Manage portfolio pricing architecture, competitive positioning, and product roadmaps.
• Lead consumer and competitive insights to guide positioning, feature sets, pricing tiers, and differentiation.
• Track revenue, margin, SKU productivity, POS, and other business performance metrics.
• Align global product strategies with regional commercial teams and present recommendations to senior and cross-functional audiences.

Requirements

• 5+ years of experience in product marketing, brand marketing, franchise management, or a related discipline; 3 years may be considered with an MBA.
• Background in CPG or toys, ideally with exposure to retail buyer dynamics and mass, specialty, or e-commerce distribution.
• Experience collaborating with Design, R&D, manufacturing, Finance, Brand Strategy, and regional commercial teams.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, POS analysis, and P&L management.
• Ability to manage complex product development timelines and synthesize consumer insights into actionable recommendations.
• Excellent communication, storytelling, presentation, organization, and follow-through skills; proficiency in PowerPoint, Excel, Outlook, and Word.

Nice to have

• MBA.

Culture & Benefits

• Collaborative environment focused on shared goals and cross-functional partnership.
• Culture that encourages innovation, new ideas, and meaningful impact.
• Performance-driven workplace with emphasis on accountability, ownership, and high-quality outcomes.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and wellbeing.
• Inclusive workplace committed to belonging and equal employment opportunity.