B2B Marketing Specialist

Location: Flexible hybrid model; in-person interviews may be required, particularly for positions based in Boston and Dublin offices.

Annual base salary / OTE: $69,000–$87,000 USD.

Company

hirify.global is a profitable automotive marketplace helping consumers and dealerships complete the automotive journey online.

What you will do

• Develop dealer acquisition strategies and translate North American business priorities into campaign plans.
• Own multi-channel campaigns across email, web, in-product, paid social, and direct mail.
• Optimize emails, advertisements, and landing pages using marketing automation tools and data analytics.
• Measure campaign performance through reporting, analysis, and A/B testing, and communicate data-driven recommendations.
• Apply audience segmentation and personalized messaging based on demographic, performance, and behavioral data.
• Collaborate with Sales, Product Marketing, Product, and Business Operations while managing demand-generation budgets.

Requirements

• 2+ years of experience in B2B marketing, preferably in a technology, marketplace, or fast-paced growth environment.
• Ability to develop and execute end-to-end, multi-channel campaigns that support business performance.
• Analytical, data-driven approach and strong understanding of core marketing principles.
• Excellent written and verbal communication skills, including messaging, copy, and creative development.
• Strong organization, project management, adaptability, attention to detail, and bias for action.
• Experience or ability to use AI agents to optimize workflows.

Nice to have

• Experience with Marketo, Salesforce, Looker or Omni, and Google Analytics.
• Experience in automotive marketing.

Culture & Benefits

• Flexible hybrid work model and robust time-off policies.
• Equity for all employees, with potential discretionary bonuses or incentives and RSUs.
• Career development programs, employee resource groups, and corporate giving opportunities.
• Daily free lunch, new car discount, meditation and fitness apps, and commuting cost coverage.
• People-first culture focused on kindness, collaboration, innovation, and inclusion.

Hiring process

• In-person interviews may be required for positions based in the Boston and Dublin offices.
• Travel expenses for required in-person interviews are the candidate's responsibility.