Freelancer: Mid Copywriter

Location: Cape Town, South Africa; hybrid work with teams in the office an average of four days per week

Company

Global creative company combining brand experience, customer experience, and commerce to create connected brands, operating as part of WPP across more than 55 markets.

What you will do

• Partner with a Mid Art Director to develop creative concepts aligned with client objectives and target audiences.
• Own the copywriting process from brainstorming through final execution across multiple platforms.
• Present creative work to internal teams and clients.
• Participate in brainstorms and contribute innovative ideas.
• Collaborate with account management, strategy, production, and technology teams to deliver projects.
• Maintain brand consistency, follow client style guides, incorporate feedback, and ensure copy quality.

Requirements

• Bachelor's degree in English, Communications, Advertising, or a related field.
• 3–5 years of copywriting experience in a reputable advertising agency.
• Strong conceptual thinking, storytelling, writing, grammar, punctuation, and style skills.
• Deep understanding of social media marketing across Facebook, Twitter, Instagram, YouTube, TikTok, and other platforms.
• Experience with integrated campaigns across multiple channels.
• Strong written and verbal presentation and communication skills, with the ability to meet tight deadlines.

Culture & Benefits

• Hybrid approach designed to support creativity, collaboration, and connection.
• Flexibility or workplace accommodations can be discussed during the interview process.
• Equal-opportunity workplace committed to respect, inclusion, and equal career opportunities.