Growth Marketing Manager, Awareness Media

Location: Redwood City, California, United States; hybrid office role

Base salary: $113,725–$160,637 per year, plus potential equity, bonus, and benefits.

Company

hirify.global is a fashion marketplace that connects shoppers and sellers through social discovery and commerce.

What you will do

• Develop and execute integrated video media strategies across TV, CTV/OTT, and YouTube.
• Own campaign planning, media buying, performance monitoring, and optimization across video channels.
• Execute campaigns directly through platforms such as YouTube and programmatic placements while managing agency partnerships for TV and premium CTV.
• Design structured experiments, define success metrics, and turn results into actionable recommendations.
• Manage channel budgets, track KPIs, and translate performance data into insights and action plans.
• Negotiate rates, added value, and make-goods with networks, platforms, and media partners.

Requirements

• 5–8 years of experience managing and executing multi-million-dollar awareness media campaigns across TV, CTV/OTT, and YouTube.
• Hands-on experience setting up and managing video and CTV campaigns in CM360, DV360, The Trade Desk, or similar platforms.
• Experience optimizing multiple channels using lift studies, incrementality, marketing mix modeling, or comparable measurement methods.
• Strong negotiation, analytical, experimentation, and budget management skills.
• Ability to work with large datasets, build performance dashboards, and present strategy and results to senior stakeholders.
• Ability to work in a hybrid office setup in Redwood City, California.

Nice to have

• Experience in ecommerce or with a high-growth brand.
• Strong understanding of media and entertainment trends and calendars.

Culture & Benefits

• Collaboration with brand, creative, data, engineering, growth, and analytics partners.
• Opportunity to work across both shopper and seller growth initiatives.
• Equity and performance-based bonus may be included in total compensation.
• Comprehensive benefits package may be included in total compensation.