Senior Manager, Social Media (Aviation)

Location: Abu Dhabi, United Arab Emirates; UAE nationals only

Company

hirify.global is the UAE’s national airline, connecting people across continents and cultures from its Abu Dhabi hub.

What you will do

• Develop and execute a global social media strategy aligned with brand and commercial objectives.
• Define social-first storytelling, content standards, publishing plans, and platform optimisation.
• Establish social media KPIs, analyse performance, and translate results into business insights and ROI reporting.
• Lead social coverage for major events, partnerships, campaign launches, influencer collaborations, and live activations.
• Lead, coach, and develop a high-performing social media team.
• Manage social media, creative, influencer, and media agency relationships while advising cross-functional stakeholders.

Requirements

• UAE nationals only.
• 10+ years of experience in social media, digital marketing, or content strategy within a leading agency or major consumer-facing brand.
• Experience developing high-impact social strategies and working in complex global organisations with multiple stakeholders.
• Leadership, stakeholder management, project management, and agency partnership experience.
• Advanced knowledge of social publishing, measurement, analytics, social listening, paid social, and digital performance marketing.
• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field, with excellent English communication skills.

Nice to have

• Experience in aviation, travel, hospitality, luxury, or lifestyle brands.
• Arabic language proficiency.
• Familiarity with SEO principles and Adobe Creative Suite tools such as Photoshop or Illustrator.

Culture & Benefits

• Opportunity to shape the voice of a recognised global aviation brand.
• Work with brand, creative, digital, commercial, communications, and customer experience functions.
• Environment focused on innovation, experimentation, collaboration, accountability, and continuous improvement.
• Opportunity to influence customer engagement and commercial performance across global markets.