обновлено 3 дня назад
Creative Director, Content Center of Excellence
123 200 - 274 560$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Director, Content Center of Excellence (Branding/AI): Building PNC’s visual identity, content systems, and always-on creative across PNC.com, social, video, editorial, and thought leadership with an accent on brand consistency, scalable production, and design quality. Focus on leading multidisciplinary creative teams, operationalizing AI-enabled workflows, shaping digital experience standards, and enforcing craft and compliance across high-visibility content.
Location: NY - New York (10173); in-office role
Base salary: $123,200–$274,560 per year
Company
is a financial services company building a Content Center of Excellence across marketing, communications, and product experience.
What you will do
- Define and own the visual identity system, design language, component library, and standards for owned content and .com experiences.
- Guide visual direction for .com modules, page templates, customer journeys, social content, video, editorial series, and always-on experiences.
- Build scalable studio capabilities with video, design, and motion templates while accounting for legal and compliance requirements.
- Partner with Digital Experience, Brand Marketing, Paid Media, agencies, and enterprise governance teams to maintain consistent brand expression.
- Build and lead a multidisciplinary team spanning UX design, visual and motion design, video editing, copy/editorial, and art direction.
- Operationalize AI tools to create content variants efficiently without compromising craft, brand standards, or compliance.
Requirements
- 8+ years of industry-relevant experience and at least 5 years of prior management experience.
- Proven leadership experience with moderate to large scope of responsibility.
- Bachelor’s degree or a comparable combination of education, certifications, and experience.
- Experience with branding, creative processes, design thinking, digital marketing, strategic communications, storytelling, and copywriting/editing.
- Strong business acumen, strategic thinking, organizational communication, performance management, and effectiveness measurement skills.
- Ability to work in the New York office; employment visa sponsorship and STEM OPT participation are not available.
Culture & Benefits
- Supportive in-office culture focused on employee growth, balance, inclusion, and continuous development.
- Full-time benefits may include medical, dental, and vision coverage, HSA options, life and disability insurance, 401(k) matching, pension, and stock purchase plans.
- Additional benefits may include educational assistance, wellness incentives, dependent care support, adoption and family-care reimbursements, paid holidays, leave, and 15–25 vacation days.
- Managers are expected to develop talent, enable change, manage risk, include intentionally, and achieve measurable results.
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