Regional Marketing Manager, APAC (Life Sciences)

Location: Japan; remote or hybrid model, with travel throughout APAC required 50%

Company

hirify.global develops instruments, consumables, services, and emerging technology platforms for life sciences and research markets.

What you will do

• Develop and execute APAC marketing strategies, demand-generation programs, campaigns, events, and customer engagement initiatives.
• Plan regional product launches, commercialization programs, and market-development activities across academic, biopharma, CRO, CDMO, and translational research markets.
• Partner with APAC distributors to create marketing plans, toolkits, launch packages, and commercial enablement programs.
• Create product positioning, value propositions, sales tools, customer presentations, and competitive marketing materials.
• Analyze market intelligence, customer insights, campaign performance, pipeline contribution, and return on investment.
• Collaborate with sales, product marketing, digital marketing, marketing communications, field application scientists, and global stakeholders.

Requirements

• Bachelor’s degree in life sciences, biotechnology, molecular biology, immunology, proteomics, or a related scientific discipline.
• At least 8 years of marketing, product marketing, commercial marketing, or sales development experience, including 5+ years in the life sciences industry.
• Experience in regional or field-based marketing across APAC and in distributor-led markets.
• Experience supporting product launches, demand generation, market development, marketing campaigns, and events.
• Experience with CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, or similar tools.
• Strong project management, communication, negotiation, mediation, relationship-building, and cross-functional collaboration skills.

Nice to have

• Advanced degree in a relevant scientific discipline.

Culture & Benefits

• Remote or hybrid work model in Japan.
• Standard office environment with regular interaction across global and regional teams.
• Travel throughout APAC required for approximately 50% of the role.