Global Head of Performance Marketing

Location: Paris (Issy-les-Moulineaux), France

Company

hirify.global provides personalized and sustainable employee benefits and engagement experiences across 29 countries.

What you will do

• Define and execute the global digital marketing strategy across SEO, SEM, paid media, social, email, websites, and marketing automation.
• Establish governance frameworks, operating models, processes, and best practices for scalable global digital initiatives.
• Lead performance marketing, acquisition, engagement, KPI management, dashboards, A/B testing, multivariate testing, and funnel optimization.
• Oversee global website strategy, architecture, UX, landing pages, microsites, content hubs, conversion, and SEO optimization.
• Coordinate global and local marketing teams through a hub-and-spoke model and provide toolkits, templates, and strategic guidance.
• Lead, coach, and develop a global team of digital marketers, specialists, and analysts.

Requirements

• Master’s degree in Digital Marketing, Business, Technology, or a related field.
• 12–15+ years of digital marketing experience, including at least 5 years in a global or regional leadership role.
• Experience leading digital strategy and operations at scale in a B2B2C or platform business model.
• Expertise in Salesforce, marketing automation platforms such as Pardot or Marketo, CMS platforms such as Drupal or WordPress, SEO/SEM, and analytics tools such as GA4, Adobe Analytics, or Power BI.
• Strong knowledge of digital UX, customer journeys, data-driven campaign management, privacy regulations, and GDPR compliance.
• Fluent English is required. French, Spanish, Portuguese, or other additional languages are advantageous.

Culture & Benefits

• Inclusive and diverse workplace alongside 5,000 experts across 29 countries.
• Opportunities to experiment with new digital experiences and ideas.
• Work focused on diversity, sustainability, local economies, and positive social impact.
• Support for career development, work-life balance, and learning new skills.
• Travel may be required depending on business needs.