8 дней назад
SEO Manager (Sports Direct EU)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SEO Manager (Sports Direct EU) (SEO/eCommerce): Managing SEO strategy and execution for Sports Direct European websites, increasing organic traffic and revenue through technical SEO, information architecture, content management, and localisation. Focus on analysing crawlability, indexation, site performance, international SEO, and KPI trends across multiple European markets.
Location: Poland St, London, UK
Company
Frasers Group operates a portfolio of sports, premium, luxury, and retail brands, including Sports Direct, , USC, Frasers, and GAME.
What you will do
- Define and deliver the SEO roadmap for Sports Direct European websites with the Sports SEO Lead.
- Identify and resolve technical SEO issues affecting crawlability, indexation, page performance, and organic visibility.
- Use local keyword research and search trends to guide content plans and localisation across European markets.
- Monitor SEO performance, traffic, rankings, revenue, and KPIs across EU markets.
- Produce performance reports, identify growth opportunities, and share industry best practices with internal teams.
- Manage an SEO Executive and collaborate with external SEO partners and cross-functional marketing and eCommerce teams.
Requirements
- Fluent English and fluency in at least one of French, Dutch, German, Spanish, or Danish are required, both written and verbal.
- Hands-on experience in an SEO-focused role, ideally in eCommerce.
- Experience owning SEO strategies that drive organic traffic and revenue.
- Strong technical SEO knowledge, including site architecture, crawlability, indexation, and performance optimisation.
- Experience with international or multilingual websites, hreflang, geotargeting, localisation, and translation workflows.
- Strong skills in keyword research, content strategy, reporting, performance analysis, problem-solving, and project prioritisation.
Culture & Benefits
- Recognition programmes including Frasers Champion and Fearless 1200.
- Head office employees spend one to two days each financial year in a store or warehouse to understand frontline operations.
- Access to free gym classes, discounted gym memberships, and the Frasers Fit wellbeing programme.
- Free access to Retail Trust wellbeing support, including a 24-hour helpline, counselling, and financial and legal support.
Hiring process
- Shortlisted candidates may have a recruiter interview focused on behaviours, culture, and values.
- Successful candidates can expect one or two further interviews with the hiring manager or wider team.
- Further stages may include a technical presentation or task.
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