Associate Director, Planning

Location: London, United Kingdom; hybrid approach with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and intelligence to deliver personalized marketing at scale.

What you will do

• Lead communications planning and day-to-day account workflow for easyJet UK, covering approximately 65% of the role and more than £20m in annual multi-channel media spend.
• Develop innovative media strategies across easyJet’s Masterbrand, Flights, and Holidays businesses, with a primary focus on offline media.
• Present plans and ideas to clients, external agency partners, media owners, and internal stakeholders.
• Oversee media activation, campaign reporting, post-campaign analysis, and the resolution of planning issues.
• Manage account governance, billings, reconciliations, accruals, finance queries, and opportunities for revenue growth and innovation.
• Coach and develop the Planning Manager and Planning Executive while contributing to agency initiatives and new business pitches.

Requirements

• Significant and relevant media planning experience, including managing a media plan from initial brief through post-campaign analysis.
• Advanced knowledge of traditional and digital media planning and execution, including brand and performance media.
• Proven ability to deliver communications planning with measurement at the forefront of campaign objectives.
• Strong client management, presentation, communication, organizational, and collaboration skills.
• Ability to manage multiple projects and workstreams in a fast-paced environment with high attention to detail.
• Ability to work in a hybrid setup in London, with office attendance around four days a week.

Culture & Benefits

• Access to global hirify.global and WPP networks, professional connections, and development opportunities.
• Open and inclusive environment based on trust, respect, collaboration, and growth.
• Employee resource groups and regular in-office events.
• Medical, retirement, vision, and dental insurance, along with significant paid time off.
• Partner discounts and employee mental health awareness days.