Sr Manager, Creative - Mattel Masterbrand

Location: El Segundo, California, United States

Salary: $148,000–$183,000 annual base pay

Company

Global toy and family entertainment company with a portfolio of iconic brands, offering toys, content, consumer products, digital experiences, and live experiences.

What you will do

• Define, evolve, and champion the creative expression of the hirify.global Masterbrand across global consumer, corporate, cultural, and experiential touchpoints.
• Develop breakthrough creative concepts, visual storytelling, integrated campaigns, content, social and digital work, events, environments, retail, packaging, and internal brand moments.
• Build and scale hirify.global’s visual identity system while creating cohesive connections across the company’s portfolio of iconic brands.
• Provide creative direction to internal teams, agencies, freelancers, production partners, and vendors, including hands-on design and on-set production leadership.
• Present creative work to cross-functional partners and senior leadership while balancing business objectives, timelines, budgets, and multiple high-profile initiatives.
• Mentor creative talent and foster experimentation, collaboration, curiosity, and high creative standards.

Requirements

• Strong conceptual creative thinking and the ability to translate brand strategy and consumer insight into scalable creative ideas.
• Exceptional command of typography, composition, visual systems, storytelling, art direction, and creative craft.
• Experience building distinctive global brands and connecting masterbrand expression with multiple individual brands.
• Hands-on experience across creative direction, design, production, and on-set photoshoot production.
• Experience working with agencies and external creative talent, collaborating across matrixed teams, and presenting to senior leadership.
• Capabilities across integrated campaigns, digital and social creative, content, video, motion, experiential design, retail, packaging, and partnerships.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play and creative experiences.
• Collaborative culture built around shared values, cross-functional partnership, and collective capabilities.
• Emphasis on innovation, experimentation, accountability, ownership, and high-quality execution.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and well-being.
• Inclusive workplace committed to belonging and equal employment opportunity.