Sr Manager, Creative - Mattel Masterbrand

Location: El Segundo, California, United States; onsite at hirify.global HQ

Salary: USD 148,000–183,000 per year

Company

hirify.global is a global toy and family entertainment company with a portfolio of iconic brands, offering toys, content, consumer products, digital experiences, and live experiences.

What you will do

• Define, evolve, and champion the creative expression of the hirify.global Masterbrand across global consumer, corporate, cultural, and experiential touchpoints.
• Develop breakthrough creative concepts, visual storytelling, brand experiences, and integrated campaigns across digital, social, content, events, environments, retail, packaging, and partnerships.
• Develop and scale hirify.global’s visual identity system while creating flexible and culturally relevant brand expressions.
• Provide creative direction to internal teams, agencies, freelancers, production partners, and vendors, remaining hands-on from concept through final execution.
• Lead design and creative direction on photoshoots and other production activities, including on-set work.
• Present creative work to cross-functional partners and senior leadership while managing multiple high-profile initiatives, budgets, and timelines.

Requirements

• Strong conceptual creative thinking and the ability to translate brand strategy and consumer insight into scalable creative ideas.
• Exceptional command of typography, composition, visual systems, storytelling, art direction, and creative craft.
• Experience building masterbrands, corporate brands, visual identities, and multi-brand portfolios.
• Hands-on experience leading creative direction, design, integrated campaigns, digital and social creative, content, experiential work, retail, and packaging.
• Experience directing agencies and production partners, presenting to senior leadership, and collaborating in a highly matrixed organization.
• Must be able to work onsite in El Segundo, California.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play and entertainment.
• Culture built around collaboration, innovation, execution, accountability, and ownership.
• Opportunities to work across iconic brands and collaborate with marketing, communications, digital, design, content, events, workplace, and other functions.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and potential.
• Inclusive workplace committed to belonging and equal employment opportunity.