Consumer Insight Senior Analyst

Location: Celebration, Florida, United States; regular in-person availability is required, with the option to work remotely on Fridays.

Salary: $91,000–$121,900 per year, with potential bonus and/or long-term incentive units in addition to benefits.

Company

Disney Experiences brings Disney stories and franchises to life through theme parks, resorts, cruises, vacation experiences, products, and related entertainment businesses.

What you will do

• Lead market research and analytics projects from business-needs definition and research design through analysis and delivery.
• Evaluate complex data, test hypotheses, identify patterns, and develop fact-based conclusions.
• Combine quantitative, qualitative, and other research sources into holistic consumer insights.
• Translate findings into clear reports, presentations, and actionable strategic recommendations.
• Partner with Walt Disney World Resort Hotels to identify commercial opportunities and address business challenges.
• Build relationships, lead workstreams, and represent Segment Intelligence as a subject matter expert.

Requirements

• 3+ years of experience in market research, consumer insights, business analytics, survey or polling statistics, or a related analytical field.
• Expertise in quantitative research, data analysis, insight generation, and survey design.
• Experience with large datasets and statistical analysis tools such as SAS, R, Python, or SPSS.
• Ability to synthesize complex information into business recommendations and communicate effectively through data visualization and storytelling.
• Familiarity with qualitative research methods, including interviews, focus groups, and intercepts.
• Bachelor’s degree or equivalent; strong critical thinking, problem-solving, collaboration, and prioritization skills.

Nice to have

• Experience in theme parks, hospitality, or entertainment.
• Knowledge of conjoint or discrete choice analysis, MaxDiff, and other research methodologies.
• Experience with Tableau, Excel, PowerPoint, project management, and cross-functional workstreams.
• Master’s degree in an analytical field.

Culture & Benefits

• Opportunity to influence consumer experience and strategic decisions for Walt Disney World Resort Hotels.
• Focus on improving guest experience, operational performance, consumer loyalty, and sustainable profitability.
• Medical, financial, and other benefits are available based on the level and position offered.
• AI or Copilot may be used as tools for analysis and tracking results.