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Описание вакансии
Текст:
TL;DR
Head of Social, North America (Social Media Strategy/Brand Marketing): Building Canva's North American social function, team, and cultural presence with an accent on platform expansion, localized campaigns, and cross-functional brand partnerships. Focus on identifying culturally relevant moments, turning audience insights into creative strategy, and using performance data to guide investment.
Location: San Francisco, United States. Canva's San Francisco hub is home to its US operations; interviews are conducted virtually.
Salary: USD 214,000–282,000 per year
Company
Canva develops a global design platform and is expanding its marketing and creative presence in North America.
What you will do
- Own the North American social strategy, roadmap, budget, and reporting.
- Build, lead, and grow a team of social experts and creators.
- Expand Canva's presence across existing and emerging social platforms and formats.
- Use trends, cultural insights, audience reactions, and performance data to shape creative and marketing strategy.
- Partner with Communications, PR, Partnerships, Marketing, Product, and Creative leadership on brand moments and campaigns.
- Localize global campaigns for North American audiences and protect Canva's tone, values, and creative quality.
Requirements
- 8+ years of experience in social media or brand marketing.
- Experience leading and growing a social or marketing team.
- Demonstrated success building social programs for a recognized brand, including measurable follower growth, engagement, and cultural reach.
- Strong understanding of American culture, online trends, and audience behavior.
- Experience working with Communications, PR, or Brand Partnerships teams.
- Strong executive presence, leadership, and performance-data analysis skills.
Culture & Benefits
- Flexible ways of working based on the needs of individuals and teams.
- Equity packages.
- Inclusive parental leave for parents and carers.
- Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup.
- Flexible leave options.
Hiring process
- Interviews are conducted virtually.
- Applicants are asked to provide pronouns and any reasonable interview adjustments they may need.
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