Manager, Social Media and Communications

Location: Prairie View, Texas, United States; onsite

Company

Prairie View A&M University is a higher education institution within the Texas A&M University System.

What you will do

• Develop and execute the university’s social media strategy across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and emerging platforms.
• Create platform-specific written, photographic, graphic, video, reel, story, and live-event content.
• Manage editorial calendars, publishing schedules, digital communications campaigns, and content workflows.
• Engage students, prospective students, alumni, faculty, staff, donors, parents, and community stakeholders while supporting reputation and crisis communications.
• Establish KPIs, analyze reach, engagement, audience growth, referral traffic, and campaign results, and provide recommendations to leadership.
• Supervise student workers, interns, and other personnel assigned to social media functions.

Requirements

• Bachelor’s degree and at least three years of related digital marketing or social media experience.
• Proficiency in content creation, analytics interpretation, campaign management, and major social media platforms.
• Effective written and verbal communication, multitasking, collaboration, and project-management skills.
• The position is based in Prairie View, Texas, United States.
• Applicants who require employment visa sponsorship should be aware that the university will not pay the $100,000 H-1B fee, and a Texas moratorium may affect the ability to employ sponsored candidates.
• Employment is contingent on a criminal history investigation and verification of credentials.

Nice to have

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or a related field.
• Experience in higher education, government, nonprofit, or similarly complex organizations.
• Advanced proficiency with content creation tools, social media management platforms, analytics software, and emerging social media trends.
• Experience supervising student workers, interns, or professional staff.

Culture & Benefits

• Work supports university enrollment, advancement, fundraising, student success, events, and strategic initiatives.
• Collaborate with marketing, web services, publication services, media relations, creative services, and campus partners.
• Opportunity to use AI-assisted technologies and digital tools for content production and audience engagement.
• Full-time staff employment with compensation determined by education, experience, and the university’s salary structure.

Hiring process

• Submit a resume or curriculum vitae and cover letter through the PVAMU career site by September 23, 2026.
• Complete the institution’s credential verification and criminal history check if selected.