Trade Marketing Manager (HOKA)

Location: Madrid, Spain; hybrid and flexible working environment, with initiatives across priority cities including Madrid and Barcelona.

Company

hirify.global creates footwear and lifestyle products through its global portfolio of brands, including HOKA.

What you will do

• Develop and execute consumer-led trade marketing strategies, seasonal Go-To-Market plans, retail experiences, and brand activations across Iberia, with a primary focus on Spain.
• Translate HOKA brand and product stories into consistent in-store, window, digital, and wholesale partner experiences.
• Use consumer, retail, and market insights to create locally relevant activations that strengthen brand distinction, engagement, and sell-through.
• Manage wholesale partners, external agencies, trade marketing investments, budgets, and return-on-investment measurement.
• Lead and develop the Field Experience team and Assistant Trade Marketing Manager while coordinating with Commercial, Community, Retail, and Brand Marketing teams.
• Create calendars, toolkits, reporting routines, and measurement frameworks to improve execution across accounts and partners.

Requirements

• Demonstrated experience in trade marketing or a related field.
• Strong understanding of omnichannel marketing and consumer engagement strategies.
• Experience managing marketing budgets and delivering measurable business outcomes.
• Excellent planning, project management, communication, relationship-building, and organisational skills.
• Proficiency in Microsoft Office applications.

Nice to have

• Experience leading a team.
• Experience in retail footwear, fashion, sporting goods, or lifestyle brands.

Culture & Benefits

• Hybrid and flexible working environment.
• Competitive compensation programs and bonuses.
• Generous holiday allowance, bank holidays, and potential half-day Fridays.
• Employee discounts, additional perks, volunteering opportunities, and community programs.
• Professional development support, including a Global Mentorship Programme.
• Inclusive workplace focused on diversity, equal opportunity, and employee wellbeing.