Head of Marketing (Digital/ATL)

Location: London Broadcasting House, hybrid with a minimum of 2 days in London offices

Salary: £70,000–£83,000 per year, depending on relevant skills, knowledge, and experience.

Company

hirify.global is a public-service broadcasting organization whose Licence Fee Unit provides a key funding source for the hirify.global.

What you will do

• Oversee digital and ATL marketing contracts covering media planning and buying, content creation, influencer activity, and TV and radio creative production.
• Set strategic direction and build the marketing plan with senior marketing leaders and cross-functional working groups.
• Ensure delivery of the marketing plan across direct and digital activity, setting success benchmarks and optimizing ROI.
• Lead the marketing team’s contribution from campaign briefs through creative execution.
• Analyze campaign performance, identify success drivers and lessons learned, and build a culture of continual improvement.

Requirements

• Significant digital and ATL brand marketing experience across display, SEO, social, influencer, TV, and radio campaigns using owned and paid media.
• Experience managing commercial relationships and significant budgets, preferably in a large organization with regulatory oversight.
• Experience managing critical stakeholder relationships and collaborating across organizational boundaries.
• Ability to manage people and priorities in a complex matrix environment with shared responsibilities.
• Senior-level record of strategic and creative success, with strong planning and attention to detail.
• Ability to work from London with a minimum of 2 days per week in London offices.

Nice to have

• Experience translating audience insights and analytics into brand strategies, marketing plans, and effective campaigns.
• Strong negotiation, influencing, and presentation skills.

Culture & Benefits

• Collaborative, supportive, and values-based working environment.
• Flexible 35-hour working week and flexible working discussions during the application and offer process.
• 25 days of annual leave, with the option to buy an additional 5 days.
• Defined pension scheme and discounted dental, healthcare, and gym benefits.
• Career and professional development opportunities.
• Employment screening includes reference and eligibility-to-work checks.