PR Manager

ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way. With over 1 million monthly active users, thousands of drawing lessons, and a global audience, we are continuing to scale our product and public presence internationally.

We are looking for a PR Manager who will build ArtWorkout's earned-media and public-relations function from the ground up: securing genuine editorial coverage in top-tier and trade media, and building the public profile of the company's key spokespeople.

In this role, you will pitch and place stories with journalists at leading outlets, write and place bylined columns, manage executive-visibility content for company leadership, and lay the foundation for treating PR as a long-term brand and SEO growth channel.

Key Responsibilities

• Pitch and secure genuine editorial coverage, not sponsored or native, in Tier-1 and trade media in the US and internationally.
• Build and maintain direct relationships with journalists and editors at target publications.
• Write and place bylined articles and opinion columns for company leadership in industry and business media.
• Manage executive-visibility content (LinkedIn, Medium) for company spokespeople, including writing in their voice.
• Identify and pursue award submissions, judging invitations, and speaking opportunities that build public recognition for company leadership.
• Track and report earned-media results: placements, reach, backlink value, tied to brand and SEO goals.
• Coordinate with the Growth/SEO and Marketing teams so placements support both reputation and organic search performance.
• Hold a strict editorial-authenticity standard: no pay-to-play or syndicated placements.

What We're Looking For

• 3+ years in PR/communications with a verifiable portfolio of earned (not paid/sponsored) media placements: named outlets, named journalists, dated links.
• Experience writing or managing content in another person's voice/identity (ghostwriting).
• Working understanding of how PR-driven backlinks affect SEO (DR/DA, natural link building).
• A clear, demonstrable ability to tell editorial coverage apart from sponsored/native placements, and to explain why that distinction matters.
• English at C1 or native level. You will be pitching US and international journalists directly, in writing and on calls.
• Comfortable building a new function from scratch, without an existing playbook.

Nice to Have

• Experience with visa-related media strategy (O-1/EB-1) or executive-recognition campaigns.
• Background in mobile apps, gaming, or edtech.
• Familiarity with SEO tools (Ahrefs, Similarweb) and backlink concepts.

What We Offer

• Competitive salary aligned with the market and your experience.
• Remote work from anywhere in the world.
• Flexible working hours and a results-oriented management approach.
• Direct visibility to leadership and the chance to build a function, not maintain one that already exists.
• Professional growth and the freedom to test bold PR approaches and see the impact in real placements.