6 дней назад
Head of CRM (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of CRM (iGaming): Leading customer engagement, retention, and lifecycle strategy across gaming brands with an accent on CRM campaigns, player segmentation, personalization, and automated journeys. Focus on improving retention, reactivation, and LTV through behavioral data analysis, commercial KPI optimization, and CRM team leadership.
Location: On-site in Limassol, Cyprus
Company
Gaming business operating across multiple gaming brands.
What you will do
- Own and develop the CRM and retention strategy across gaming brands.
- Lead campaigns across email, SMS, push notifications, and other customer engagement channels.
- Improve player retention, engagement, reactivation, lifetime value, and commercial performance.
- Develop segmentation, personalization, promotional campaigns, customer lifecycle programs, and automated journeys.
- Use player behavior data to identify growth opportunities and optimize CRM and commercial KPIs.
- Lead, develop, and support the CRM team while collaborating with Product, Marketing, VIP, BI/Data, and Compliance.
Requirements
- Strong experience in CRM, retention, or lifecycle marketing.
- Strong understanding of segmentation, automation, and customer journeys.
- Data-driven mindset with strong commercial and analytical skills.
- Experience leading and developing a team.
- Strong communication and stakeholder management skills.
- Fluent English and availability to work on-site in Limassol, Cyprus.
Nice to have
- Experience in iGaming, online casino, betting, or gaming.
Culture & Benefits
- Medical insurance.
- Sports benefit after completing the six-month probation period.
- €100 in Wolt credits.
- Happy hours, team events, birthday celebrations, and company gifts.
- Internal competitions with prizes and career growth opportunities.
- Friendly and supportive work environment.
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