Brand Manager (Fintech)

Location: Europe; remote or hybrid, with a preference for candidates based in Europe

Company

hirify.global builds crypto payment infrastructure for international B2B transactions and is developing an international fintech business.

What you will do

• Develop the brand communications platform and annual brand and communications plan.
• Manage priorities, timelines, budgets, and consistent brand execution across key channels.
• Lead the transition to the new visual identity across the website, presentations, social media, sales materials, and event materials.
• Initiate PR activities, develop relationships with industry media, and prepare external communications.
• Build a calendar of priority conferences, organize event participation, and support speaking opportunities.
• Develop professional and client communities, partnerships, and relationships with opinion leaders in the fintech ecosystem.

Requirements

• Experience managing a brand as a system rather than focusing only on individual channels.
• Ability to translate brand strategy and brand code into communications platforms, projects, and actionable plans.
• Ability to manage multiple projects independently from idea to execution and take responsibility for results.
• Experience working with agencies and contractors, including briefing, execution oversight, and results management.
• Understanding of PR, content, events, partnerships, and community building, with strong organizational and project management skills.
• English proficiency sufficient for working with international media, partners, events, and English-language content.

Nice to have

• Experience in fintech, payments, crypto, Web3, or B2B technology.
• Experience with rebranding or a large-scale visual identity update.
• Experience working with international markets.
• Understanding of fintech and technology media, conferences, and professional communities.

Culture & Benefits

• Opportunity to build a new brand direction from the ground up.
• High autonomy and direct access to founders and decision-makers.
• Work with an international fintech product and global market.
• Professional team with limited bureaucracy and opportunities for career growth.
• Reimbursement for professional education, books, courses, and sports activities.