Principal Marketing Analyst

Location: South Jordan, Utah, United States. Work arrangements vary by team; hybrid and remote opportunities may be available, with specific expectations discussed during the interview process.

Company

hirify.global provides a cloud-based medical office software suite covering practice management, electronic health records, patient engagement, and managed medical billing services.

What you will do

• Analyze marketing performance across paid media, conversion, lifecycle activity, funnel stages, pipeline contribution, and revenue.
• Build measurement for the product-led motion, including self-serve signup, activation, and early product usage.
• Define and own core marketing KPIs and create reusable semantic, pre-report, and reporting-layer models.
• Design and maintain Power BI dashboards and reporting used by marketing stakeholders.
• Evaluate channels and campaigns through test design, holdouts, incrementality analysis, and disciplined attribution assessment.
• Partner with marketing, data engineering, and BI teams to troubleshoot data, integrate sources, and establish shared standards.

Requirements

• Bachelor’s degree in a quantitative, business, or related field, or equivalent practical experience.
• Substantial experience owning marketing performance analysis end to end.
• Advanced SQL skills, including complex joins, window functions, CTEs, and query performance tuning.
• Hands-on Power BI development, including data modeling and DAX; comparable experience with Tableau or Looker may also be considered.
• Experience building semantic and reporting layers on imperfect source data and working with web or product analytics data such as GA4.
• Strong understanding of demand generation, paid media, lifecycle marketing, funnel stages, troubleshooting, problem structuring, and communication with non-technical stakeholders.

Nice to have

• Experience in SaaS, healthcare, or health IT, supporting both sales-led and product-led motions.
• Experience building marketing measurement from the ground up without a mature data warehouse.
• Experience with Starburst, Athena, Snowflake, Databricks, BigQuery, or another managed query service or cloud data platform.
• Python, marketing automation data such as Marketo, CRM structures such as Salesforce, or experience with a martech migration.

Culture & Benefits

• Hybrid and remote work opportunities may be available depending on team structure, performance, and role expectations.
• Health, dental, and vision insurance.
• 401(k) with company match, paid time off, and paid holidays.
• Career growth and development support.
• Collaborative, team-oriented environment focused on clarity, urgency, respect, innovation, and client partnership.