Head of Social, Influencer & Consumer PR

Location: Poland St, London, UK

Company

Frasers Group operates a portfolio of sports, premium, luxury and retail brands, including hirify.global, Sports Direct, USC, Frasers and GAME.

What you will do

• Develop and own the group-wide consumer PR, social media and influencer strategy across the brand portfolio.
• Lead integrated earned, owned and influencer campaigns that drive awareness, engagement and commercial impact.
• Build relationships with media, creators, celebrities, athletes, agencies and cultural partners.
• Set the strategic direction for social storytelling, platform-native content, emerging formats and creator ecosystems.
• Manage budgets, KPIs, measurement frameworks and reporting for PR, social and influencer activity.
• Lead, mentor and develop a high-performing team while collaborating with marketing, trade, corporate PR and partner teams.

Requirements

• Significant senior experience in PR, communications, social media, influencer marketing or integrated marketing leadership.
• Proven success delivering PR, social and influencer strategies for major brands or complex brand portfolios.
• Strong understanding of earned media, social platforms, creator culture and consumer-facing brand communications.
• Experience building relationships with media, creators, talent, agencies and cultural partners.
• Experience leading teams, managing significant budgets and demonstrating commercial impact.
• Excellent communication, stakeholder management and commercial decision-making skills in a fast-paced environment.

Culture & Benefits

• Peer-nominated Frasers Champion recognition scheme with monthly awards.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Employee wellbeing support through free gym classes, discounted gym memberships and the Frasers Fit programme.
• Free access to Retail Trust counselling, wellbeing resources and financial and legal support.
• Additional reward programmes linked to business performance and company values.

Hiring process

• Initial recruiter interview focused on behaviour and alignment with company culture and values.
• One or two further interviews with the hiring manager and wider team.
• Later stages may include a presentation or practical task.