4 дня назад
Digital Analytics Manager (m/f/d) - Maternity Cover (E-commerce)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Digital Analytics Manager (E-commerce): Monitoring and improving analytics across webshops and apps, including server-side tracking, Google Tag Manager, dashboards, and MarTech integrations with an accent on data quality, customer journeys, and privacy-compliant measurement. Focus on designing end-to-end tracking frameworks, translating complex datasets into actionable insights, and enabling stakeholders through training and workshops.
Location: Cologne, Germany; attendance at the Cologne office at least once a week is required. Remote work may be arranged for up to 20 days per year anywhere in the EU.
Company
is a leading European e-pharmacy focused on digital healthcare and a data-driven customer experience.
What you will do
- Monitor KPIs across webshops and apps and use server-side tracking to maintain data quality.
- Define, implement, and refine analytics frameworks with product and marketing stakeholders.
- Manage end-to-end tracking setups in Google Tag Manager, including server-side tagging.
- Develop custom dashboards and reports with Econda Analytics and Looker Studio.
- Integrate and maintain MarTech tools while improving cross-device, cross-channel, and customer journey performance.
- Deliver training sessions and workshops on complex datasets and analytics tools.
Requirements
- Proven experience in digital analytics and comprehensive knowledge of platforms such as GA4 and Econda.
- Hands-on experience with server-side tracking and advanced tagging.
- Proficiency in JavaScript.
- Ability to translate complex data into clear, actionable insights for diverse stakeholders.
- Knowledge of cookie policies, GDPR, and their impact on analytics strategies.
- Willingness and ability to meet colleagues in the Cologne office at least once a week.
Nice to have
- SQL and/or Python skills for complex data manipulation.
Culture & Benefits
- Fixed-term maternity cover position with a collaborative and purpose-driven work environment.
- Flexible work-from-home arrangements, including up to 20 days per year anywhere in the EU.
- Team-building events and regular company celebrations.
- Childcare grant of €100 per month for eligible kindergarten costs.
- Free anonymous mental-health support, professional development opportunities, a Deutschland Ticket, and Urban Sports Club membership.
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