Growth Marketing Manager - Performance Marketing

Location: Cologne, Germany (hybrid)

Company

hirify.global provides cloud-based, AI-native communication and customer experience solutions for more than 40,000 business customers and is part of Gamma Communications.

What you will do

• Own the paid acquisition budget, channel strategy, allocation, and daily optimisation.
• Plan, launch, and scale campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, native, affiliate, and comparison channels.
• Manage acquisition performance using trials, trial-to-paid conversion, CAC, payback period, LTV/CAC, and contribution margin.
• Build a structured testing programme for audiences, bidding, offers, landing pages, and creative concepts.
• Own tracking, attribution, and measurement with analytics and eCommerce colleagues, including GA4, GTM, server-side tracking, and CRM conversion uploads.
• Optimise the journey from advertisement to trial and paid customer in collaboration with Growth, Product, Sales, and Creative.

Requirements

• Several years of hands-on performance marketing experience with genuine budget responsibility, ideally in B2B SaaS, DTC, or a high-velocity consumer brand.
• Deep expertise in at least one paid acquisition channel, especially Google Ads or Meta, and the ability to run other channels independently.
• Strong understanding of unit economics, tracking, attribution, analytics, experimentation, and creative performance.
• Hands-on ownership mindset with the ability to make budget decisions independently.
• Fluent German and English required for marketing to German SMB customers.
• A degree in marketing, business, business informatics, or a comparable background, or equivalent professional experience.

Nice to have

• Experience with free-trial or freemium subscription models and self-service checkout.
• Experience with comparison portals, affiliate, or marketplace channels in Germany.
• Experience running paid acquisition across multiple markets or languages.

Culture & Benefits

• Ownership of a meaningful acquisition budget with direct impact on growth and revenue.
• Young, ambitious marketing, product, and technology environment with a strong growth focus.
• Hybrid working model, flexible hours, and a remote-oriented culture focused on output.
• Learning and development opportunities across growth, SaaS, and AI.
• Modern office in Cologne’s Südstadt with quality equipment, refreshments, and regular team events.
• Open and collegial working culture.