B2B Growth Marketer

Location: Seoul, South Korea; hybrid

Company

hirify.global develops an AI-powered, conversation-first language learning platform serving learners across more than 15 languages and multiple global markets. hirify.global for Business is expanding its B2B offering across Korea, APAC, LATAM, the US, and EMEA.

What you will do

• Own qualified pipeline growth from paid digital channels, including MQLs, SQLs, and sales pipeline.
• Plan, launch, and optimize campaigns across LinkedIn, Google, Meta, Naver, and other relevant platforms.
• Build a predictable Korea demand-generation playbook and extend successful programs to Japan, Taiwan, APAC, LATAM, the US, and EMEA.
• Build full-funnel reporting and attribution from campaign source through pipeline, maintaining data quality through tracking and QA.
• Run experiments across audiences, accounts, personas, targeting, and campaign content to improve CPL and downstream conversion.
• Partner with Content, Design, Sales, Customer Success, Product, and local teams to create paid and nurture programs from customer stories, webinars, research, and case studies.

Requirements

• 4–7 years of experience building and optimizing paid B2B demand-generation programs in a sales-led funnel.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, Meta Ads, search, and retargeting.
• Experience configuring and QA’ing forms, UTMs, pixels, tags, marketing-automation workflows, and campaign reporting in HubSpot or Salesforce.
• Strong analytical skills for campaign diagnosis, valid testing, attribution analysis, and budget allocation based on downstream conversion.
• Experience launching localized programs across multiple markets while balancing central standards with local language and cultural requirements.
• Fluency in Korean and business-level English are required.

Nice to have

• Experience in B2B SaaS, HR tech, L&D, or edtech.
• Account-based marketing and account-targeting experience.
• Experience using HubSpot with an attribution or analytics platform such as HockeyStack, Mode, Hex, or an equivalent.
• Familiarity with gated content, webinars, case studies, and research-led demand generation.

Culture & Benefits

• Join a growing team after a Series C investment and product-market fit in initial markets.
• Work with a globally distributed organization serving more than 40 countries.
• Collaborate with offices in San Francisco, Ljubljana, Seoul, Tokyo, and Taipei.
• Regularly engage with users and colleagues across multiple regions, with opportunities to travel.
• Contribute to an AI-powered product designed to help millions of people learn languages and improve their lives.