Copywriter (Conversion-Focused Marketing)

Location: Remote from South Africa, Kenya, or Ghana; U.S. business hours required

Salary: $1,300–$1,600 per month

Company

hirify.global is hiring for a client that supports marketing campaigns across healthcare, restaurants, fitness, e-commerce, professional services, SaaS, and B2B businesses.

What you will do

• Write and optimize landing pages, sales pages, lead-generation funnels, and customer-journey messaging.
• Create cold outreach emails, nurture sequences, newsletters, promotional campaigns, and re-engagement emails.
• Develop paid advertising copy for Meta, Google, LinkedIn, and other platforms.
• Conduct audience research and competitor analysis to strengthen messaging and search-intent alignment.
• Analyze conversion data and support A/B testing of headlines, offers, calls to action, and page messaging.
• Collaborate with marketing, design, and growth teams to improve campaign performance.

Requirements

• 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.
• Portfolio demonstrating landing pages, sales pages, email campaigns, funnel copy, and conversion-focused content.
• Experience writing for B2B and/or B2C audiences and applying direct-response copywriting principles.
• Excellent written and verbal English communication skills.
• Ability to adapt tone, messaging, and brand voice across industries and manage multiple projects.
• Must work remotely from South Africa, Kenya, or Ghana during U.S. business hours.

Nice to have

• Experience with HubSpot, Klaviyo, Mailchimp, or GoHighLevel.
• Experience supporting paid advertising campaigns and using TOFU, MOFU, and BOFU funnel strategies.
• Knowledge of SEO, search-intent optimization, A/B testing, and conversion rate optimization.
• Familiarity with AI-assisted copywriting tools, UGC, or video sales letter scripts.

Culture & Benefits

• Full-time remote work arrangement.
• Performance-driven work focused on measurable business results.
• Collaboration with marketing, design, and growth teams across multiple client industries.

Hiring process

• Initial phone screen and video interview with a hirify.global recruiter.
• Practical copywriting assessment followed by a client interview.
• After applying, record an introductory video through Spark Hire before offer and onboarding.