Senior Copywriter, Member Activation (Healthcare)

Location: Dallas, TX or New York, NY; hybrid schedule with three days in the office per week

Base salary: $95,000–$130,000 per year, plus variable compensation depending on experience, location, and qualifications.

Company

hirify.global is a specialty care platform connecting members with leading specialists and care teams while helping employers reduce healthcare costs.

What you will do

• Write short-form, conversion-focused copy for direct mail, email, SMS, display ads, outbound calling scripts, landing pages, apps, and member portals.
• Design and run structured A/B and multivariate tests for messaging, offers, and creative, defining hypotheses and success metrics.
• Build AI-assisted, agentic workflows with human review checkpoints to produce and personalize campaign copy at scale.
• Partner with Product, Analytics, and Member Experience to turn successful copy patterns into repeatable templates.
• Monitor campaign dashboards, conversion metrics, and member feedback to improve performance and guide future tests.
• Maintain shared style, voice, and compliance checklists for on-brand, audit-ready AI-generated variants.

Requirements

• Portfolio of consumer-facing short-form campaign copy with stated performance results.
• Direct experience designing and interpreting A/B or multivariate tests, including learning from unsuccessful tests.
• Hands-on experience using AI tools to build repeatable content production or quality-assurance workflows.
• Ability to work from performance data, formulate testable hypotheses, and adapt based on results.
• Experience in direct-response or growth marketing rather than long-form writing, internal communications, or PR.

Nice to have

• Experience writing for healthcare, insurance, benefits, or another regulated consumer category.
• Familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs.
• Experience writing contact-center scripts.

Culture & Benefits

• Medical, dental, and vision insurance.
• Short- and long-term disability insurance and life insurance.
• 401(k) with company match.
• Paid time off and paid parental leave.
• Culture centered on logic, inclusion, grit, humanity, truth, and collaboration.

Hiring process

• Apply for the role, after which the Talent Acquisition team will provide guidance through the interview process.