UA Manager (Mobile Gaming)

Location: Barcelona, Spain; hybrid working model with attendance at the Barcelona office at least 2 days per week.

Company

hirify.global is a mobile game studio within the Zynga and Take-Two Interactive family, creating social games including Dragon City, Two Dots, Top Troops, and Monster Legends.

What you will do

• Manage daily user acquisition operations across social, SDK network, and programmatic channels.
• Execute campaigns end-to-end, including setup, optimization, budgeting, and reporting.
• Run structured tests of creatives, audiences, and channels to improve CPI, ROAS, and IPM.
• Partner with the Creative team to brief concepts, review performance, and iterate on assets.
• Monitor dashboards, identify insights and trends, and collaborate with Product, ASO, and BI teams on full-funnel improvements.
• Assist with monthly budget forecasting and pacing, while tracking platform updates, industry trends, and competitive activity.

Requirements

• 2–3+ years of experience in mobile user acquisition or performance marketing.
• Hands-on experience running ad networks or social campaigns.
• Strong analytical and KPI-driven mindset with comfort working with data.
• Familiarity with mobile attribution platforms, MMPs, ad networks, and user acquisition platforms.
• Proficiency with Excel or Sheets, including pivot tables and lookups.
• Ability to manage multiple campaigns in an organized and detail-oriented manner.
• Clear communication and effective cross-team collaboration skills.
• Application and participation in the process require English communication.

Nice to have

• Experience in mobile gaming and free-to-play environments.
• Basic knowledge of SQL or data tools.
• Experience working on a live game or app at scale.

Culture & Benefits

• Hybrid work with at least 2 office days per week.
• 25 days of annual leave plus public holidays.
• Private medical insurance for the employee and family, plus disability and life insurance.
• Choice of an iOS or Android device, free English, Spanish, and Catalan lessons, and Spotify Premium.
• Social events, employee stock purchase plan eligibility, and a professional development budget.
• Onsite gym, breakfast, lunch, specialty coffee, physiotherapist, and hairdresser.