Senior Software Developer (Marketing Integrations)

Location: Hybrid in Toronto, Canada

Salary: CAD 120,000–150,000 per year

Company

hirify.global develops interactive gaming and betting products supported by marketing and customer engagement technologies.

What you will do

• Own Braze as the technical and product subject-matter expert, defining platform strategy, configuration, and best practices.
• Build and maintain integrations between Braze, player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
• Design player data models, events, attributes, segments, subscriptions, and environments for personalised engagement.
• Lead Braze implementations and migrations, including reliable data flows, cutovers, monitoring, and production support.
• Build pipelines that keep player profiles, wagering activity, events, and segments accurate and current.
• Partner with CRM, Marketing, Product, and Engineering teams to deliver scalable engagement solutions while supporting security, privacy, consent, and responsible gaming requirements.

Requirements

• Hybrid work in Toronto, Canada
• 6+ years of software engineering experience building and integrating production systems.
• 3+ years of hands-on experience with Braze or a comparable customer engagement platform such as Salesforce Marketing Cloud, Iterable, Airship, or Adobe Campaign.
• Backend development and integration experience with APIs, webhooks, event-driven architecture, and cloud infrastructure, ideally AWS.
• Backend development skills in Node.js, C# (.NET Core/6+), Python, or Java.
• Strong understanding of security, privacy, PII, consent, and compliance in high-volume consumer environments.

Nice to have

• Experience in iGaming, sports betting, casino, or another regulated industry.
• Familiarity with AI-driven personalisation and engagement.

Culture & Benefits

• Collaboration with CRM, Marketing, Product, and Engineering functions.
• Exposure to Braze, Salesforce Marketing Cloud, customer data platforms, and other marketing technologies.
• Interview discussions use Metaview, an AI-powered note-taking tool, for recruitment note-taking only.