7 часов назад
Senior Director - Enterprise Insights - Consumer & Client
144 000 - 216 000$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director - Enterprise Insights - Consumer & Client (Consumer Insights/Marketing Research): Leading consumer and client research programs from awareness through purchase to optimize the marketing funnel, customer experience, and product innovation with an accent on qualitative and quantitative research, brand tracking, and actionable storytelling. Focus on building a high-performing research team, managing large-scale longitudinal studies and budgets, and translating complex data into strategic recommendations for marketing, communications, and product teams.
Location: Milwaukee, WI Corporate, United States
Salary: $144,000–$216,000 per year
Company
is a financial services company focused on putting clients’ interests at the center of its business.
What you will do
- Lead the integration of consumer and client insights across the decision journey, from awareness through purchase.
- Develop the annual consumer and client research plan, budget, methodologies, vendor strategy, and project pipeline.
- Build and lead a high-performing team delivering ongoing tracking and custom research programs.
- Translate quantitative and qualitative data into compelling narratives, actionable marketing strategies, and business recommendations.
- Oversee brand tracking, Planning & Progress Study, PR surveys, communications research, and other longitudinal programs.
- Partner with marketing, digital product, product, agencies, and research vendors to support planning, innovation, and activation of insights.
Requirements
- Bachelor’s degree required; an advanced degree is a plus.
- 8–10 years of experience in brand, consumer, and client marketing communications research, including tracking, copy testing, concept testing, segmentation, positioning, and brand architecture.
- 5+ years of analyzing consumer and client data and applying research methods and statistics to business decisions.
- Experience owning and evolving large-scale longitudinal research programs, such as brand tracking studies or PR and communications surveys.
- Experience building and managing high-performing teams, with strong cross-functional and vendor collaboration skills.
- Exceptional storytelling ability and knowledge of customer use cases, market trends, ecosystems, and competitor offerings.
Nice to have
- Advanced degree.
- B2C category experience.
Culture & Benefits
- Full-time employment with a best-in-class financial services company.
- Equal opportunity workplace welcoming diverse backgrounds and creative contributions.
- Geographic-specific pay structures may apply in California, New York City, and other eligible locations.
- Compensation is determined based on skills, experience, market conditions, candidate location, and hiring-process factors.
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