Influencer & Community Senior Manager (Influencer Marketing)

Location: Athens General Office, Greece; hybrid and flexible work schedule. The role leads the Influencer & Community capability across Romania and Greece.

Company

Procter & Gamble is building an in-house Influencer & Community capability within its Brand organization for the Romanian and Greek markets.

What you will do

• Own the Influencer & Community vision, roadmap, operating model, and standards across Romania and Greece.
• Lead, coach, and develop the cluster team, including onboarding and career-path development for managers and CoE leads.
• Own capability results, business-case delivery, financial reporting, resourcing decisions, agency scope, and investment trade-offs.
• Build governance frameworks, decision matrices, SOPs, stewardship standards, and compliance protocols.
• Partner with IT and Marketing Technology to implement digital tools, measurement architecture, automation, and productivity improvements.
• Coordinate cross-market and cross-category best practices, creator relationships, and campaign learning across the regional network.

Requirements

• Bachelor’s degree from a university in Greece or abroad.
• Experience in Influencer Marketing, Social, Digital Brand Building, or Communications, with a proven record of leading teams.
• Experience building or transforming capabilities and managing multi-market or cluster scopes.
• Strong commercial and financial acumen, including business-case ownership, savings tracking, and executive reporting.
• Experience with people leadership, governance, agency management, purchasing processes, and cross-functional operating models.
• Fluency in English and a strong understanding of creator, expert, and community landscapes, measurement, technology stacks, and marketing automation.

Nice to have

• Romanian or Greek language skills.
• Experience with consumer goods and knowledge of emerging creators, trends, and platforms.

Culture & Benefits

• Competitive salary, regular salary reviews, potential promotions, and a flexible benefits program.
• Hybrid and flexible work schedule.
• Significant ownership and responsibilities from day one.
• Formal training, continuous coaching, and mentoring.
• Respectful, inclusive, and collaborative environment focused on learning, safety, agility, and work-life balance.