Email & Lifecycle Marketing Manager (AdTech)

Location: Remote, Kyiv, Kyivska oblast, Ukraine

Company

hirify.global is a global native advertising platform serving publishers and brands.

What you will do

• Develop and continuously improve global email marketing and lifecycle communication across lead nurturing, activation, product adoption, retention, reactivation, upsell, cross-sell, newsletters, webinars, events, and product announcements.
• Build communication journeys for Advertiser, Publisher, and other relevant audiences.
• Create and optimize HubSpot workflows, nurture sequences, trigger-based campaigns, event communication, re-engagement flows, and inbound follow-up automation.
• Define and monitor delivery, engagement, conversion, activation, reactivation, and unsubscribe metrics.
• Run experiments across subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic.
• Work with Sales, Operations, Product Marketing, Content, Design, and regional teams on lifecycle communication and CRM-related changes.

Requirements

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.
• Strong hands-on B2B email marketing experience and experience building automated, trigger-based journeys.
• Practical knowledge of HubSpot workflows, lists, segmentation, properties, and campaign automation.
• Experience with lifecycle programs, behavioral communication, segmentation, personalization, analytics, and data-driven optimization.
• Ability to work independently and identify opportunities for new marketing initiatives.
• English proficiency at Upper-Intermediate level or higher.

Nice to have

• Experience with AI tools, LLM-based marketing automation, Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.
• Experience in B2B SaaS, AdTech, MarTech, global or multi-market campaigns, and multichannel lifecycle marketing.
• Knowledge of lead scoring, behavioral signals, database hygiene, email deliverability, GDPR, CAN-SPAM, consent, and unsubscribe requirements.
• Experience with campaign localization, A/B testing, and lifecycle marketing documentation.

Culture & Benefits

• Remote work format.
• Work on global communication for advertiser and publisher audiences.
• Cross-functional collaboration with marketing, sales, operations, product, content, design, and regional teams.