Marketing Automation Specialist (Fintech)

Location: Larnaca, Cyprus; hybrid work model with 2 days working from home.

Company

hirify.global is a multi-asset broker providing trading tools, platforms, and services to traders worldwide.

What you will do

• Develop and execute data-driven campaigns across client lifecycle stages, including onboarding, activation, retention, reactivation, education, and loyalty.
• Plan and manage CRM strategy and build multi-stage, omnichannel customer journeys.
• Create behavioral and demographic segmentation, dynamic content, conditional logic, and localized customer journeys.
• Set up, maintain, and optimize CRM platforms and data structures using Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar tools.
• Monitor campaign performance, maintain dashboards, and connect CRM activity to business KPIs.
• Run A/B and multivariate tests and optimize journeys to improve conversion, activation, ROI, and retention.

Requirements

• Up to 2 years of hands-on CRM experience building and launching omnichannel marketing automation campaigns in the Forex industry.
• Understanding of client behavior, regulatory requirements, industry dynamics, lifecycle marketing, personalization, segmentation, and data-driven CRM.
• Proficiency with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Solitics, or Optimove.
• Strong analytical, project management, communication, prioritization, and attention-to-detail skills.
• English fluency is required; resumes must be submitted in English.
• Applicants must be eligible or legally authorized to work in Cyprus.

Nice to have

• Additional language skills.
• Master’s degree in Marketing, Business, Communications, or a related field.

Culture & Benefits

• Hybrid work model with 2 days working from home.
• Health plan from the first day, pension plan, and 13th salary payment.
• Up to 30 days of additional paid annual leave, carry-over leave, and birthday leave.
• Lifelong learning allowance and paid educational leave.
• Monthly meal and Wolt vouchers, gym membership, group discounts, referral bonus, and summer short Fridays.
• Visa sponsorship and relocation assistance are available.