Sr. Manager, Category & Roadmap Insights (Marketing Analytics)

Location: London, United Kingdom

Company

Global product design and technology company developing consumer lifestyle products across multiple categories under the Shark and Ninja brands.

What you will do

• Own the end-to-end measurement framework for marketing communications, including brand tracking, campaign evaluation, creative testing, and media effectiveness studies.
• Partner with analytics and data science teams on marketing mix modeling, multi-touch attribution, and incrementality testing.
• Monitor brand equity, awareness, consideration, message recall, and campaign performance to identify risks and opportunities.
• Advise brand, creative, media, marketing, agency, and senior leadership stakeholders with clear, data-backed recommendations.
• Design and manage surveys, focus groups, ad testing, and message testing with external research vendors and panel providers.
• Build recurring dashboards, scorecards, and executive readouts; manage vendor relationships and budgets; mentor an analyst or coordinator.

Requirements

• Bachelor's degree in Marketing, Communications, Statistics, Business, or a related field.
• 6–8+ years of experience in marketing analytics, consumer insights, media effectiveness, or brand research.
• Strong experience with brand tracking, campaign measurement, marketing mix modeling, or attribution methodologies.
• Ability to translate complex data and research into business-relevant recommendations for non-technical audiences.
• Advanced proficiency in Excel and PowerPoint; familiarity with Tableau, Power BI, Looker, R, Python, or SPSS.
• Experience managing research vendors, budgets, timelines, and primary research studies.

Nice to have

• Experience in CPG, consumer products, retail, or another fast-paced consumer-facing industry.
• Familiarity with Nielsen, Kantar, Comscore, MRI Simmons, Meta, Google, TikTok, or Amazon analytics.
• MBA or advanced degree in a quantitative or marketing discipline.
• Experience with Qualtrics or Dynata.

Culture & Benefits

• Inclusive environment focused on diversity, equity, and inclusion.
• Health insurance, retirement plans, paid time off, wellness programs, and employee stock purchase options.
• Learning programs, professional growth opportunities, and product discounts.
• Culture centered on experimentation, high standards, innovation, and cross-functional collaboration.