Manager, Social Media (Hospitality)

Location: Davie, FL or New York, NY; on-site coverage required for events, activations, appearances, and photoshoots

Company

Hard Rock International's Hard Rock Cafe division manages the social presence of the Hard Rock Cafe brand and its global properties.

What you will do

• Oversee daily social activity across Instagram, TikTok, Facebook, X, LinkedIn, and related brand channels.
• Define and evolve the Cafe social strategy, including tone, voice, positioning, and channel frameworks.
• Lead content production workflows, approvals, publishing, community management, and operational execution.
• Coordinate with marketing, properties, business lines, agencies, and digital teams on integrated campaigns and promotions.
• Oversee creator and influencer campaigns, event coverage, and content production teams.
• Manage reporting and analytics, turning performance data and cultural trends into actionable recommendations.

Requirements

• 4–6 years of experience in social media or digital content, ideally in hospitality, dining, entertainment, lifestyle, or sports.
• Strong knowledge of best practices for Meta, TikTok, X, YouTube, and LinkedIn.
• Experience managing content calendars, campaigns, workflows, and multiple stakeholders.
• Experience with analytics tools such as Emplifi and the ability to translate insights into strategy.
• Content production skills with Adobe Premiere, CapCut, or similar tools.
• Excellent communication, project management, and analytical skills; willingness to work nights, weekends, and live events.

Culture & Benefits

• Comprehensive benefits package supporting team member health, family well-being, future planning, and work-life balance.
• Benefits may vary depending on employment status.
• Fast-paced, collaborative environment involving global brand, agency, property, and cross-functional teams.