CRM Manager (iGaming)

Location: Remote from Ukraine or Poland

Company

Exclusive talent partner helping selected brands attract talent through long-term integration with their business, culture, and growth goals.

What you will do

• Set up, launch, and analyze daily, weekly, themed, and holiday CRM campaigns.
• Create monthly promotional plans and manage their execution.
• Build and optimize automated communication flows, including triggers, welcome journeys, and lifecycle logic.
• Manage email, push, SMS, onsite, in-app, and messenger communications.
• Segment players by lifecycle stage, gaming behavior, and payment behavior.
• Collaborate with VIP, Promo, BI, Product, Content, Support, design, and content teams on campaigns, reporting, roadmaps, and player feedback.

Requirements

• 3+ years of experience as a CRM Manager in gaming.
• Strong analytical skills and understanding of retention metrics, including OR, CTR, CR, Retention, and Reactivation.
• Experience designing personalized communication structures and automated, trigger-based campaign flows.
• Confident use of Customer.io, Braze, Smartico, or similar CRM platforms.
• Copywriting skills, including AI-assisted copywriting, and basic HTML for email templates.
• Upper-Intermediate English or higher required for team communication.

Nice to have

• Experience working with Tier 1 markets.

Culture & Benefits

• Remote work with flexible scheduling and start times between 9:00 and 11:00.
• Flexible payment options.
• Bonuses for holidays, birthdays, and work milestones.
• Company-funded courses and certifications with career growth opportunities.
• Benefit cafeteria covering options such as sports, language courses, and therapy sessions.
• Modern laptop and essential peripherals, plus online and offline team-building and industry events.