GTMC-Omnichannel Field and Event Engagement Capabilities Manager-Shanghai (Pharmaceutical Omnichannel)

Location: Shanghai, China

Company

hirify.global is a global healthcare company developing medicines and improving outcomes across immunology, rare diseases, blood disorders, oncology, and neurology.

What you will do

• Define and implement omnichannel effectiveness strategies and standards for campaign-driven events in China.
• Act as the business owner for campaign event platforms and solutions, prioritizing features based on business impact and customer experience while partnering with Digital on technical delivery.
• Design and transform rep-led healthcare professional engagement models across face-to-face, virtual, asynchronous digital, and event-based touchpoints.
• Develop rep engagement frameworks, playbooks, territory management practices, call planning standards, and field-ready tools.
• Define KPIs, use data and analytics to improve engagement effectiveness, and establish feedback loops across business and cross-functional teams.
• Lead change management and adoption with sales operations, field force excellence, training teams, frontline managers, and field teams.

Requirements

• 7+ years of experience in pharmaceutical commercial operations.
• At least 2 years in a multichannel or omnichannel environment connecting offline and online engagement strategies.
• At least 2 years of experience in sales force enablement, training design, or sales transformation initiatives with field-level behavior change.
• Experience designing field engagement models, territory management, or sales effectiveness programs, plus a solid understanding of the end-to-end event management ecosystem.
• Strong project management, team leadership, change management, and stakeholder collaboration skills in matrix organizations.
• Excellent written and spoken English and Chinese, with a deep understanding of China's pharmaceutical regulatory environment.

Nice to have

• Offline sales representative or field-based healthcare professional engagement experience.
• Digital marketing and online customer engagement experience, including Enterprise WeChat, Official Accounts, or Mini Programs.
• Experience applying AI to sales, marketing, or customer engagement.
• Experience with CRM and sales force automation tools.
• Marketing, brand management, change management, or organizational transformation experience in pharmaceuticals.

Culture & Benefits

• Work within the China Omnichannel Campaign Capabilities Team in Greater China GTMC.
• Collaborate with China GBU, Omnichannel, Digital, global teams, and cross-functional partners.
• Contribute to a transformation from Share of Voice-driven interactions toward value-driven, personalized, and AI-powered healthcare professional engagement.
• Operate at the intersection of digital innovation, field execution, and commercial transformation.