Social Media Manager (SMM) - inVision

Location: Hybrid in Almaty, Kazakhstan.

Company

hirify.global is a global technology company offering ride-hailing, freight, delivery, intercity travel, financial services, and impact programs.

What you will do

• Develop and maintain content plans for Instagram, Telegram, TikTok, and YouTube, translating academic programs, pedagogy, university life, and events into engaging formats.
• Create, schedule, and publish content; manage event calendars, announcements, RSVP events, pre-launch campaigns, funnels, UGC campaigns, and news hooks.
• Produce template-level visual content in Figma and coordinate outsourced video production, including formats, scenarios, briefs, approvals, and media assets.
• Coordinate collaborative posts, influencer partnerships, media activities, external outputs, and joint tasks with the hirify.global PR team.
• Manage student contributors by assigning tasks, reviewing outputs, and maintaining quality standards.
• Track performance using Looker Studio, Google Analytics, native platform analytics, or equivalent tools, then adjust the content strategy based on engagement data.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 2–4 years of experience in social media management, content marketing, or digital communications.
• Expertise in Instagram, Telegram, TikTok, and YouTube, including content planning and editorial calendar management.
• Basic design skills in Figma and Canva, plus experience briefing and coordinating video production.
• Familiarity with Looker Studio, Google Analytics, or native platform insights.
• Copywriting and storytelling skills in Russian and English, with clear written and verbal communication in both languages.
• Experience with funnel building, UGC strategies, news hooks, media banks, and asset management.
• Strong editorial judgment, self-organization, ownership, stakeholder coordination, attention to detail, quality standards, and proactive problem-solving.
• Cultural sensitivity and understanding of the Central Asian youth audience.

Nice to have

• Relevant digital marketing or SMM certifications.
• Experience in education, EdTech, or mission-driven organizations.
• Experience coordinating freelancers, student teams, or external contractors.
• Understanding of content marketing principles, social media algorithms, and the Central Asian digital media landscape.
• Familiarity with higher education or EdTech communications, short-form video trends, Telegram channel management, and youth-oriented content formats.
• Knowledge of Kazakh.

Culture & Benefits

• Hybrid workplace in Almaty, Kazakhstan.
• Work within the Impact department on the digital brand of inVision university before and after its first cohort launch.
• Collaboration with production teams, PR, students, copywriters, influencers, and other stakeholders.

Hiring process

• Stages include application, Talent Acquisition interview, and Hiring Manager interview.
• Final stages include a background check and compliance review, followed by an offer and hiring.