Social Media Manager (SMM) - inVision

Location: Hybrid role based in Almaty, Kazakhstan

Company

hirify.global is a global technology company providing ride-hailing, freight, delivery, intercity travel, and financial services while supporting impact programs.

What you will do

• Develop and maintain the editorial content plan for Instagram, Telegram, TikTok, and YouTube.
• Translate academic programs, pedagogy, university life, and events into engaging social media formats.
• Create, schedule, and publish content, manage event communications, and build funnels, UGC campaigns, and news hooks.
• Coordinate outsourced video production by defining formats, drafting scenarios, briefing production teams, and managing approvals.
• Coordinate influencer, media, PR, and student contributor activities while maintaining content quality and brand consistency.
• Track performance through Looker Studio, Google Analytics, and platform analytics, using insights to refine the content strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 2–4 years of experience in social media management, content marketing, or digital communications.
• Strong knowledge of Instagram, Telegram, TikTok, and YouTube, including content planning and editorial calendar management.
• Basic design skills in Figma and Canva, plus experience briefing or coordinating video production.
• Copywriting and storytelling skills in Russian and English; clear written and verbal communication in both languages.
• Strong editorial judgment, stakeholder coordination, self-organization, attention to detail, and understanding of the Central Asian youth audience.

Nice to have

• Experience in education, EdTech, or mission-driven organizations.
• Experience coordinating freelancers, student teams, or external contractors.
• Knowledge of content marketing principles, social media algorithms, and the Central Asian digital media landscape.
• Familiarity with higher education communications, short-form video trends, Telegram channel management, and youth-oriented formats.
• Knowledge of Kazakh.

Culture & Benefits

• Full-time employment within the Impact department.
• Opportunity to shape the digital brand of a university before and after its first cohort launch.
• Cross-functional collaboration with production teams, PR specialists, students, and copywriters.

Hiring process

• Application review followed by an interview with Talent Acquisition.
• Hiring Manager interview.
• Background check and compliance review, followed by an offer.