Partner Marketing Manager (Fintech)

Company

hirify.global is an international fintech startup combining SaaS technology with human-in-the-loop accounting, bookkeeping, and administrative services for entrepreneurs.

What you will do

• Build the partner marketing strategy, operating model, and roadmap with Partnerships, Product Marketing, and Growth Marketing.
• Develop joint go-to-market and activation plans for strategic partners.
• Create propositions, activation kits, landing pages, email journeys, webinars, events, case studies, and sales materials.
• Design referral, cross-sell, post-incorporation, and lifecycle campaigns across relevant customer journeys.
• Manage MDF and campaign budgets, build business cases, and report on spend, pipeline, revenue, and ROI.
• Equip Sales teams with partner messaging, tools, and performance insights while improving the wider partner programme.

Requirements

• 6–8 years of B2B marketing experience, including substantial hands-on experience in partner, channel, or alliance marketing.
• Direct ownership of partner or channel marketing programmes, with experience building or scaling the motion.
• Demonstrated results in pipeline, revenue, customer acquisition, or product adoption.
• Integrated campaign experience across digital, content, lifecycle, events, and sales enablement.
• Experience defining funnel metrics, building attribution or reporting, and using performance data for commercial decisions.
• Experience managing partner stakeholders, cross-functional teams, campaign budgets, and MDF end to end.

Nice to have

• Experience in fintech, SaaS, financial services, or the SMB segment.
• Experience working across Singapore, Hong Kong, or other international markets.

Culture & Benefits

• Multicultural environment with an international perspective.
• Agile working model focused on goals and performance.
• Hybrid working arrangement.
• Learning opportunities and mentorship from peers and leaders.
• Office laptop and other equipment provided.