5 дней назад
Global PR & Communications Manager to H&M HOME (Interior)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Global PR & Communications Manager to H&M HOME (Interior): Defining and driving the global PR strategy for an interior brand with an accent on earned media, influencer relations, international press, and cultural partnerships. Focus on leading integrated PR campaigns, managing crisis communications and budgets, and measuring brand and commercial impact across key markets.
Location: Onsite in Stockholm, Sweden. Full-time temporary position for 15 months as parental cover.
Company
H&M HOME is a global interior brand within , operating in more than 50 countries and offering design-led home collections at affordable prices.
What you will do
- Shape and lead the global PR and communications strategy to build brand perception, grow the customer base, and drive business impact.
- Create integrated PR plans for brand campaigns, maximizing earned media engagement through influencers, journalists, and partnerships.
- Drive global earned media activities across lifestyle, interiors, news, and trade press.
- Build relationships with international media, agencies, cultural partners, and other stakeholders.
- Coordinate PR campaigns, activities, store launches, executive profiling, and thought leadership across key markets.
- Develop toolkits for local PR teams, manage the global PR budget, collaborate on influencer activations, and measure communications performance.
Requirements
- Senior PR experience from an agency or in-house role within premium, fashion, lifestyle, or interior brands.
- Strong understanding of global media, influencer marketing, social media, and cultural trends.
- Commercial mindset with the ability to connect communications strategy to business performance.
- Proven success leading PR campaigns and experience managing crisis communications.
- Experience working with international media and journalists; knowledge of key markets such as GB, France, and Germany is preferred.
- Fluent written and spoken English required.
Culture & Benefits
- Collaborative and inclusive environment where ideas are valued.
- Attractive employee benefits and extensive development opportunities across the globe.
- Opportunity to work in a creative, dynamic, customer-centric culture focused on interior and design.
- Applications must include a CV in English; cover letters are not requested.
Hiring process
- Submit a CV in English through the H&M Group career page.
- The recruitment process is competency-based and designed to be fair and equitable.
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