Mass Marketing Specialist

Location: Greensboro, NC, United States

Company

hirify.global manages the Wrangler, Lee, and Helly Hansen lifestyle, outdoor, and workwear brands through a global platform and supply chain.

What you will do

• Coordinate marketing communications initiatives supporting the Wrangler brand, including photoshoots, promotions, special events, and retail programs.
• Manage photoshoot logistics from concept through launch, including production calendars, model and stylist bookings, image selection, retouching, and asset handoff.
• Develop point-of-sale materials, trade sell-in assets, in-store communications, and quarterly marketing collateral.
• Support social media, influencer product seeding, in-store activations, and events.
• Coordinate ticketing, vendor production, artwork development, printing, and quarterly product catalog delivery.
• Track marketing budgets, project billing, invoices, and purchase orders while keeping cross-functional teams aligned.

Requirements

• 1–2 years of related professional experience.
• Bachelor’s degree or equivalent in Communications, Business, Marketing, or a related field.
• Experience with marketing programs and advertising, with a strong background in digital and social media.
• Good verbal and written communication skills, including exposure to writing creative briefs.
• Strong initiative, prioritization, organization, analytical ability, and teamwork in a high-pressure environment.
• Excellent Microsoft Office skills.

Culture & Benefits

• Comprehensive benefits supporting physical, emotional, social, and financial wellbeing.
• Apparel discounts, four weeks of paid parental leave for eligible new parents, Flexible Fridays, and tuition reimbursement.
• Workplace culture focused on equitable opportunities, belonging, collaboration, integrity, accountability, and customer-centric innovation.