обновлено 1 день назад
Senior User Acquisition Manager
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior User Acquisition Manager (Subscription Apps): Owning and scaling web and web-to-app acquisition for subscription-based health and wellness products with an accent on profitable growth, funnel optimization, and cross-functional product collaboration. Focus on testing channels and pricing models, improving attribution and signal quality, and using LTV and long-term ROAS to guide growth decisions.
Location: Remote from Poland, Ukraine, Serbia, Cyprus, Latvia, or Lithuania
Company
creates evidence-based health, wellness, and coaching apps focused on behavioral change and long-term personal development.
What you will do
- Own user acquisition strategy, execution, and scaling across web and web-to-app funnels.
- Drive profitable growth using long-term metrics such as LTV and D30/D120 ROAS.
- Design and run experiments across paid channels, creatives, funnels, onboarding, pricing, and subscription models.
- Scale Meta, Google, and emerging acquisition channels while identifying new channel opportunities.
- Lead creative strategy and collaborate with Product Growth, Product, Data, and Engineering teams.
- Improve tracking, attribution, event mapping, CAPI implementation, and signal quality, while delivering cross-functional growth projects.
Requirements
- 5+ years of experience in user acquisition or growth, managing substantial budgets for subscription apps, consumer products, or high-scale e-commerce.
- Experience owning performance for a product or business line rather than only executing campaigns.
- Strong understanding of web and web-to-app funnels, conversion optimization, paywalls, and subscription models.
- Deep expertise in Meta and Google, including Search, Display, and YouTube, plus at least one additional paid channel such as TikTok, Pinterest, or Snap.
- Hands-on analytical experience with Amplitude, Looker, or similar BI tools, including translating data into strategy and identifying growth levers.
- Experience with tracking and attribution systems, CAPI, event pipelines, discrepancies, and signal quality, plus cross-functional collaboration with Product and Engineering.
Culture & Benefits
- Fully remote and flexible work environment.
- Asynchronous communication across time zones with minimal meetings.
- Deep-work culture supported by autonomy, ownership, and clear context sharing.
- Collaborative environment with regular in-house challenges and Slack events.
- Mission-driven work on evidence-based products used by more than 30 million people.
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