CRM Lead

Location: On-site in Tel Aviv, Israel

Company

hirify.global is a fast-growing mobile game company providing entertainment to millions of players worldwide.

What you will do

• Own and continuously evolve the CRM strategy to improve player engagement, retention, and revenue.
• Plan, execute, and optimize push and email funnels across the player lifecycle.
• Partner with Social, Monetization, and Product teams on integrated cross-channel campaigns.
• Build dashboards and performance reports that turn campaign data into strategic insights.
• Lead A/B testing of messaging, timing, and segmentation, converting successful experiments into repeatable playbooks.
• Use AI tools to automate campaign briefs, copy and creative variations, quality assurance, and reporting.

Requirements

• At least 2 years of experience in CRM, marketing automation, or lifecycle marketing.
• Hands-on experience with CRM platforms such as Braze, OneSignal, or similar tools.
• Practical experience using AI tools to streamline marketing workflows.
• Strong communication skills and experience collaborating with multiple stakeholders and cross-functional teams.
• Strong analytical skills, including working with complex datasets and making strategic decisions from data.
• Full professional proficiency in written and spoken English.

Nice to have

• Experience in gaming or B2C mobile applications.

Culture & Benefits

• On-site work in Tel Aviv.
• Collaboration across CRM, Social, Monetization, and Product functions.
• Opportunity to use modern AI tools to reduce operational work and focus on strategy.