12 часов назад
Google Ads Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Google Ads Manager (Google Ads/AI SaaS): Owning and scaling Google paid acquisition for an AI-native B2B SaaS product with an accent on campaign architecture, conversion tracking, and full-funnel experimentation. Focus on building a predictable pipeline channel, optimizing CAC through landing-page and attribution work, and managing a Google Specialist.
Location: Warsaw, Poland; on-site
Company
is a fast-growing AI-native B2B SaaS product building paid acquisition as a core growth discipline.
What you will do
- Own Google Ads end-to-end across Search, Performance Max, YouTube, keywords, audiences, assets, budgets, and performance.
- Build campaign structures, enforce match-type and negative-keyword discipline, and develop a reusable Google Ads playbook.
- Run landing-page, conversion-path, and weekly ad experiments with clear hypotheses and documented results.
- Own measurement and attribution, including GA4, enhanced conversions, offline conversion imports, conversion modeling, and server-side event optimization.
- Manage the Google Specialist, set standards, review work, and develop their capabilities.
- Partner with the Head of Performance Marketing on budget and prioritization, reporting weekly on spend, CAC, and pipeline contribution.
Requirements
- 4–8 years of paid search experience with deep Google Ads expertise in B2B SaaS or AI, with accountability for pipeline and CAC.
- Directly managed acquisition campaigns at scale, including serious media spend of $1M+ per month, without an agency layer.
- Strong attribution knowledge covering GA4, pixel implementation, enhanced and offline conversions, and server-side event optimization.
- Experience optimizing the complete conversion path from ad and landing page through signup to payment.
- Documented experimentation practice and the ability to establish a repeatable testing cadence.
- Experience managing or developing an early-career paid acquisition operator.
Nice to have
- Scaled paid search from zero at a Series A or B B2B SaaS company.
- Experience with AI or PLG products.
- Experience owning landing-page experimentation alongside the advertising account.
Culture & Benefits
- Small team with high trust, low process, and direct ownership.
- Decisions are made by owners rather than committees, with rapid shipping and iteration.
- Close collaboration with the Head of Performance Marketing and co-founders.
- Top-of-the-market salary and substantial ownership of a core company growth surface.
- The best work is expected to happen in the room; offices are located in Munich, New York, Dublin, and Warsaw.
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