Product Marketing Lead (AI)

Location: Bengaluru, India

Company

hirify.global builds autonomous coding agents that generate, test, and deploy production applications from plain-language intent. Its systems operate at global scale and are used by more than 10 million users across over 190 countries.

What you will do

• Own hirify.global’s product positioning and narrative for developers, founders, and enterprises.
• Lead go-to-market strategy for new products and features, including messaging, launches, sales enablement, and customer-facing content.
• Partner with product and engineering to align marketing with the roadmap and explain complex technical capabilities clearly.
• Define the category story for autonomous software development using user stories, usage data, and competitive insights.
• Shape the company voice across the website, social channels, presentations, and press.
• Build the product marketing function, including processes, playbooks, and a future team.

Requirements

• 8+ years of experience in product marketing or brand marketing.
• Experience owning product or brand narratives and positioning, beyond campaign execution.
• Strong storytelling skills and the ability to make complex technical products clear and compelling.
• Comfort working closely with product and engineering teams and understanding technical products.
• Entrepreneurial approach to building a function from the ground up.
• Excellent writing and communication skills.

Nice to have

• Experience marketing technical or developer-facing products.
• Experience at a category-defining or category-creating company.
• Experience building a marketing function from scratch.

Culture & Benefits

• Lunch and dinner provided daily.
• Family insurance coverage of INR 3 lakhs.
• Unlimited paid time off.
• Flexible working hours.