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Lead PMM - Growth & Monetization (AI/SaaS)
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TL;DR
Lead PMM - Growth & Monetization (AI/SaaS): Owning the mid-funnel user journey, pricing, packaging, and lifecycle programs that drive monetization, adoption, retention, and expansion across Lusha's platform, extension, AI, and API surfaces with an accent on data-backed growth strategy and commercial accountability. Focus on modeling tiered SaaS pricing, designing credit and consumption limits, building conversion journeys, and rallying cross-functional teams around high-impact launches.
Location: Tel Aviv, Israel; hybrid model with 3 days per week in the office
Company
builds fast, AI-first products and workflows for business users.
What you will do
- Own the mid-funnel user journey from signup and first purchase through upgrades, feature adoption, expansion, and win-back.
- Define pricing tiers, product limits, packaging, and the value customers pay for.
- Shape the product roadmap by aligning product managers, sales, marketing, and executives around growth initiatives.
- Develop feature releases, in-app messaging, lifecycle email, and related touchpoints across the platform, extension, AI, and API surfaces.
- Use data and willingness-to-pay analysis to improve conversion, adoption, retention, and revenue.
Requirements
- 4+ years of experience across product, product marketing, growth, or strategy, ideally in monetization, pricing, or user lifecycles.
- Experience with B2B SaaS, usage-based B2C, or AI-native platforms and direct commercial accountability.
- End-to-end launch ownership, including audience and message definition, release tiering, creative briefing, sales enablement, and measurement.
- Hands-on ownership of multi-tier SaaS pricing, willingness-to-pay analysis, credit or consumption limits, and value-based packaging.
- Fluency in CRM data, marketing automation, lead routing, MQL definitions, sales metrics, and AI-agent workflows.
- Strong cross-functional leadership, builder mindset, and persuasive communication with senior stakeholders.
Nice to have
- Hands-on experience building AI agents for go-to-market or marketing.
- Generalist mindset with the ability to learn quickly across multiple areas.
- Familiarity with Braze, Amplitude, Databricks, Tableau, or Salesforce.
Culture & Benefits
- Builder-oriented environment focused on turning ideas into completed initiatives.
- AI-first approach to products, tools, and workflows.
- Hybrid work arrangement with regular office collaboration in Tel Aviv.
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