Director, UX Research (UX Research)

Location: 30 Rockefeller Plaza, New York, New York; hybrid schedule with a minimum of four office days per week

Salary: $175,000–$200,000 per year, plus bonus and long-term incentive eligibility

Company

hirify.global is a media and entertainment company producing and distributing film, television, streaming, news, theme park, consumer product, and experiential content.

What you will do

• Lead consumer and product research defining future Peacock streaming experiences across devices, subscriptions, and fandom-centered products.
• Advise cross-functional partners on research questions, methods, tools, and product decisions across the product lifecycle.
• Own the research roadmap, coordinate multiple projects, and align stakeholder and product needs with organizational goals.
• Conduct qualitative and quantitative studies, including prototype tests, lab studies, interviews, observational tests, surveys, benchmark studies, and diary studies.
• Translate complex findings into clear memos, reports, strategic recommendations, and product roadmap decisions.
• Mentor researchers, manage external research vendors, and use AI-enabled tools to streamline repeatable workflows.

Requirements

• 10+ years of experience in consumer product research or consumer insights.
• Expertise designing, executing, and analyzing qualitative and quantitative research methodologies.
• Demonstrated ability to use data and insights to influence business decisions and strategic product value.
• Experience with behavioral data analytics and collaboration with data science and analytics teams.
• Ability to combine research findings with behavioral data insights and lead cross-disciplinary initiatives.
• Exceptional presentation, storytelling, judgment, and stakeholder-influence skills.

Nice to have

• Passion for entertainment and media, with curiosity about culture and trends related to products and user experiences.
• Expertise in data visualization and experience working in dynamic, matrixed organizations.
• Familiarity with emerging technologies and AI-enabled tools for research workflows and visualizations.

Culture & Benefits

• Hybrid work environment with regular in-office collaboration.
• Medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Additional employee discounts and other company benefits.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.